MO Sentinel
Prediction market reputation monitoring.
Every Fortune 500 company has a crisis communications retainer. Every politician has oppo research. Nobody is watching prediction markets on their behalf. MO Sentinel is a cybersecurity SOC for reputation — monitoring, alerting, and rapid response when betting markets are weaponized against your brand.
Why Now
Prediction markets hit $44B volume in 2025 — 400% year-over-year growth. Polymarket alone is valued at $9B. Major media outlets now cite prediction market odds as news: the New York Times, Bloomberg, CNN all report betting odds as leading indicators of real-world outcomes.
This creates a new attack surface. The Théo $45M trade, the Polymarket wash trading ring, the Venezuela insider trade, the UK election betting scandal — in every case, the subjects of these markets had no advance warning and no playbook. By the time their PR teams saw the odds, a dozen news outlets had already covered them.
The existing reputation monitoring industry — Brandwatch, Meltwater, Cision — monitors news and social media. None of them monitor prediction markets. This is a $5.2 billion market with a complete blind spot.
The Blind Spot
| Provider | Annual Cost | Coverage |
|---|---|---|
| Brandwatch | $12K–$40K/yr | Social + news media |
| Meltwater | $15K–$20K/yr | News + social + broadcast |
| Cision | $7K–$40K/yr | PR distribution + monitoring |
| MO Sentinel | $60K–$300K/yr | Prediction markets (blind spot) |
What MO Sentinel Does
Three layers of protection — from passive monitoring to active response.
Monitor
24/7 monitoring across Polymarket, Kalshi, Manifold, and emerging platforms. Every market that mentions your name, company, or products — flagged in real time.
Alert
Intelligent alerts on suspicious patterns: volume spikes, new whale wallets, correlated social media activity, coordinated account behavior. Not noise — signal.
Respond
Tiered response playbooks: ignore with confidence, issue preemptive statement, contact platform compliance, activate defense. You choose the response; we give you the time to choose.
Go-to-Market Plan
MVP
Month 1–2$7.5K MRR / $90K ARRMinimum viable product: API monitoring + alerts + dashboard. Start with 3 pilot clients for depth over breadth.
Early Traction
Month 3–6$50K MRR / $600K ARRScale to 10 paying clients through hyper-targeted outbound and content marketing. Partner with crisis PR firms.
Scale
Month 6–12$180K MRR / $2.16M ARRThree pricing tiers, expanded product, team of 4. Target $2M+ ARR by month 12.
Pricing
Standard
$5,000/moIndividual executives, crypto founders, influencers- 1 entity monitored
- Email + Slack alerts
- Dashboard access
- Playbook library
Professional
$12,000/moC-suite teams, political campaigns, mid-cap companies- Up to 5 entities
- SMS alerts
- Social correlation tracking
- Monthly strategy call
- Historical vulnerability audit
Enterprise
$25,000/moFortune 500, major political organizations, large funds- Unlimited entities
- Dedicated account manager
- Custom integrations
- Quarterly executive briefings
- Response toolkit + legal templates
- Insurance partner discounts
Tech Stack
| Layer | Implementation |
|---|---|
| Data ingestion | Node.js workers polling Polymarket CLOB, Kalshi REST, Manifold GraphQL |
| Storage | PostgreSQL (market snapshots, client configs, alert history) |
| Alerting | Twilio (SMS), SendGrid (email), Slack webhooks |
| Dashboard | Next.js + Tailwind, protected client login |
| Hosting | Vercel (frontend) + Railway (workers + DB) |
| Infrastructure cost | ~$200/month |
First Five Pilot Targets
Crypto exchange CEO recently targeted by a Polymarket market
highHighest urgency — already burned, understands the problem viscerally. Fast decision-maker, existing crypto-native budget.
AI startup founder with active "acquisition by BigTech" markets
highActive markets on their future create ongoing exposure. Fast-moving company, tech-forward buyer, short sales cycle.
Public company CFO at an earnings-sensitive company
mediumMarkets on "will beat/miss earnings" directly impact stock price. Board-level visibility, clear ROI narrative.
Controversial media figure with frequent prediction markets
mediumConstant exposure across multiple markets. Large PR budget already allocated. High-visibility case study potential.
Presidential campaign manager gearing up for 2026 midterms
highPrediction markets are now kingmakers — media cites odds as news. Existing oppo research budget to raid. Time-sensitive buying cycle.
Objection Handling
“Can't we just monitor this ourselves?”
You could. Do you have someone checking 8 platforms every 15 minutes, 24/7? We caught a market about [competitor] at 2:47 AM on a Sunday — 6 hours before their PR team's Monday morning briefing.
“Prediction markets are still niche.”
$44 billion in volume last year. The New York Times cited Polymarket odds 89 times in Q4. Niche doesn't get NYT editors to treat betting odds as news.
“What can we even do if a market exists?”
Early detection gives you 3 options: ignore with confidence, issue a preemptive statement, or contact platform compliance. Responding after it's viral gives you zero options.
“$5K/month seems expensive.”
A single crisis PR retainer starts at $50K. We're 10% the cost of one firefighting engagement — but we prevent the fire.
“Isn't this just for celebrities?”
18% of Polymarket's top 100 markets in Q4 2025 involved corporate executives or companies. The question isn't if you'll be targeted — it's when.
The Cold Email
Subject: You were the subject of $847K in bets last week
[Name],
Last Tuesday, a Polymarket market about [specific event involving them] reached $847K in volume before you'd even heard about it.
By the time your PR team saw it, 12 news outlets had already covered the betting odds.
MO Sentinel monitors prediction markets 24/7 and alerts you the moment your name appears — before it becomes a story.
15-minute call to walk through what we would've flagged for you?
Revenue Trajectory
~$150K covers team costs until revenue exceeds burn at Month 9. MVP infrastructure is ~$200/month. The biggest cost is people, not technology. One senior engineer builds the MVP in 6 weeks.
Partnership Strategy
Crisis PR firms are the distribution channel. Edelman, Weber Shandwick, FGS Global, Brunswick Group — they're already getting calls from panicked executives about Polymarket. They have no answer. MO Sentinel becomes their monitoring arm: 20% referral fee for client introductions, white-label option for enterprise accounts.
Corporate law firms are the second channel. When a client asks “can we sue Polymarket over this market?” the lawyer's answer should be “better to monitor and respond early — here's MO Sentinel.” Litigation support retainers are project-based ($25K–$100K per major case).
D&O insurers are the long-term play. If MO Sentinel's monitoring data can demonstrate reduced reputational risk, insurers will offer premium discounts for monitored executives — the same model that cybersecurity monitoring companies use to reduce cyber insurance premiums.
“You don't need to solve prediction market manipulation to build a business. You just need to be the first phone call when someone discovers there's a market betting on their downfall.”